In this step, you'll be using MamaCRM's SOCIAL PLAN tab to brainstorm your next marketing campaign and develop your social media content calendar. The idea is to connect the marketing context you've already documented for each PROJECT with over 50 evergreen social media marketing ideas to create a solid draft social media calendar.

Step 1: Navigate to the SOCIAL PLAN Tab

1. Log in to your MamaCRM account.
   
   
2. From the main dashboard, go to the SOCIAL PLAN tab in the navigation menu.
   
   Here, you'll find the content planning interface, where you can organize all your social media strategies, ideas, and posts for different projects.
   
   

Step 2: Review Existing Marketing Context in Your Projects

1. In the PROJECTS section, you'll see a list of all your active projects.
   
   
2. Select the PROJECT you want to work on, where you've already documented the marketing context, objectives, target audience, and any other relevant details.
   
   This is crucial because all the ideas you’ll generate will align with the specific goals and context of each project. By using this information, you'll stay consistent with your branding and strategy.
   
   

Step 3: Access the 50+ Evergreen Social Media Ideas

1. In the SOCIAL PLAN tab, scroll down or look for the Social Media Ideas Library section.
   
   
2. This library contains over 50+ evergreen marketing ideas that are relevant across multiple industries and social media platforms.
   
   These ideas include:
   
   
3. • Motivational Quotes: Perfect for engaging your audience with inspiration.
     
     
   • Behind-the-Scenes Content: Give followers a sneak peek of your team's work.
     
     
   • Product Spotlights: Highlight your products or services in creative ways.
     
     
   • User-Generated Content: Showcase content created by your community or customers.
     
     
   • Seasonal Campaigns: Tailor your content for upcoming holidays or events.
     
     
   • Tips and Tutorials: Share educational content that adds value.
     
     
4. You can mix and match ideas based on what works best for your project and audience.
   
   

Step 4: Connect Ideas with Your Project Context

1. Now, refer to the PROJECT context you reviewed earlier. Connect the appropriate social media ideas with the goals or target audience you've documented.
   
   For example:
   
   
2. • If your project’s goal is to promote a new product, select Product Spotlights and Tutorials.
     
     
   • If you aim to improve engagement, go for User-Generated Content and Contests.
     
     
3. You can create a list of ideas or select the ones that stand out to you.
   
   

Step 5: Draft Your Social Media Calendar

1. Based on your brainstormed ideas, start drafting your SOCIAL MEDIA CALENDAR by choosing specific dates for each post or campaign.
   
   
2. • In the SOCIAL PLAN tab, there will be a calendar view or timeline tool.
     
     
   • Select a date for each post you want to schedule.
     
     
   • Add each selected idea (e.g., Product Spotlight, User-Generated Content) to the respective date slot on the calendar.
     
     
3. Be sure to:
   
   
4. • Keep your posting frequency consistent.
     
     
   • Use a variety of content types (e.g., images, videos, polls, blogs).
     
     
   • Tailor the ideas to different social media platforms (Instagram, Facebook, LinkedIn, etc.).
     
     

Step 6: Refine and Finalize Your Draft Calendar

1. Review your draft calendar to ensure everything is well-balanced. You can tweak your content types and adjust your posting times based on the engagement patterns you’ve observed with your audience.
   
   
2. Once you're satisfied with your DRAFT social media calendar, you can start scheduling and publishing content by clicking on the PROCEED button.